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Home / Legal / Privacy Policy

Privacy Policy

Last updated: April 28, 2025  ·  AyeGirl LLC

Contents
  1. Information We Collect
  2. How We Use Your Information
  3. Sharing Your Information
  4. Cookies & Tracking
  5. Your Rights & Choices
  6. Data Retention
  7. Security
  8. Children's Privacy
  9. California Privacy Rights
  10. International Transfers
  11. Changes to This Policy
  12. Contact Us

Summary: AyeGirl LLC ("AyeGirl," "we," "our," or "us") respects your privacy. We collect only what we need to run our store, we never sell your personal data, and we give you clear controls over your information. Read on for the full details.

01

Information We Collect

Information you give us directly: When you place an order, create an account, subscribe to our emails, or contact us, you may provide your name, email address, postal address, phone number, payment information, and any message content you send us.

Information collected automatically: When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. This is collected via cookies and similar tracking technologies (see Section 4).

Information from third parties: We may receive information about you from payment processors (e.g., Stripe, PayPal), shipping carriers, social media platforms (if you interact with our social content), and analytics providers. This information is used only in accordance with this policy.

Sensitive information: We do not intentionally collect sensitive personal information such as Social Security numbers, government IDs, health data, or biometric data. Please do not provide this information.

02

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including sending order confirmations, shipping notifications, and receipts
  • Manage your account and provide customer support
  • Send you marketing emails and promotional offers (only with your consent, and you may opt out at any time)
  • Personalize your shopping experience and show you relevant products
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities
  • Comply with legal obligations, resolve disputes, and enforce our agreements
  • Analyze usage patterns to improve our website, products, and services
  • Conduct research and develop new features

Our legal bases for processing your data include: performance of a contract (fulfilling your order), your consent (marketing emails), our legitimate interests (fraud prevention, analytics), and compliance with legal obligations.

03

Sharing Your Information

We never sell your personal data. We may share your information with:

  • Service providers: Third parties who assist us in operating our business, such as payment processors, shipping carriers, email platforms, analytics providers, and cloud hosting services. These parties are contractually bound to use your data only as directed by us.
  • Business transfers: If AyeGirl is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.
  • Legal requirements: We may disclose your information if required by law, regulation, court order, or governmental authority, or to protect the rights, property, or safety of AyeGirl, our customers, or others.
  • With your consent: We may share your information for any other purpose with your explicit consent.
04

Cookies & Tracking

We use cookies, pixel tags, and similar tracking technologies to collect information about your browsing activity. For full details, please see our Cookie Policy. In summary, we use:

  • Strictly necessary cookies: Required for the website to function (e.g., your shopping cart).
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Marketing cookies: Used to deliver relevant advertisements and track campaign performance.

You can manage your cookie preferences at any time through your browser settings or our cookie consent tool.

05

Your Rights & Choices

Depending on where you live, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete data.
  • Deletion: Request that we delete your personal data, subject to certain exceptions.
  • Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to processing based on our legitimate interests.
  • Restriction: Request that we restrict processing of your data.
  • Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
  • Opt out of marketing: Unsubscribe from marketing emails at any time using the link in any email, or by emailing privacy@ayegirl.com.

To exercise any of these rights, please contact us at privacy@ayegirl.com. We will respond within 30 days.

06

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Specifically:

  • Order and transaction records: 7 years (for tax and legal compliance)
  • Account information: Duration of your account plus 2 years after closure
  • Marketing preferences: Until you opt out or request deletion
  • Analytics data: Up to 26 months in anonymized form

When data is no longer needed, we securely delete or anonymize it.

07

Security

We implement commercially reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These include SSL/TLS encryption for data in transit, encrypted storage for sensitive data at rest, access controls limiting data to authorized personnel, and regular security assessments.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately at privacy@ayegirl.com.

08

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@ayegirl.com.

09

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete personal information we have collected from you
  • The right to opt out of the sale or sharing of personal information
  • The right to correct inaccurate personal information
  • The right to limit use and disclosure of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell or share your personal information as defined under California law. To exercise your California privacy rights, contact us at privacy@ayegirl.com or call us at 1-800-AYE-GIRL. We will verify your identity before processing your request.

10

International Transfers

AyeGirl is based in the United States. If you access our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the US where our servers are located. By using our services, you consent to your information being transferred to and processed in the US.

For users in the European Economic Area (EEA) or United Kingdom, we ensure that such transfers are made in accordance with applicable law, including through the use of Standard Contractual Clauses approved by the European Commission.

11

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending an email to the address associated with your account.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: privacy@ayegirl.com
  • Mail: AyeGirl LLC, Privacy Team, [Address], [City, State, ZIP]
  • Phone: 1-800-AYE-GIRL (Monday–Friday, 9am–5pm PT)

If you are in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Legal Pages
01
Privacy Policy
02
Terms of Service
03
Return & Refund Policy
04
Shipping Policy
05
Cookie Policy
06
Accessibility Statement
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